Despite new technologies and solutions emerging, eCommerce has been facing the same problems year after year. Abandoned carts, counterintuitive user interfaces and UX shortcomings… We’ve decided to change this. Based on years of experience with eCommerce and consumer behavior research, we have designed a UI Kit. Initial testing shows great promise.
The biggest problem in eCommerce is primarily the lack of understanding of the user and their needs. Web designers, are forgetting that users want to get from the main page to checkout easily, securely and relatively fast. Attractive presentation isn’t optional, but it’s the frameworks and UX that serve as the backbone of your store. While our solutions may seem obvious when gathered neatly into one case study, we rarely see them implemented.